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September 23, 2019

Purpose-driven marketing. You can google "cause marketing" or "values-driven marketing" as well. It's officially a trend. Again.

In 2016, a Forbes article said: "Purpose becomes the heart of marketing". Sounds good, right? Over the last decades, purpose market...

April 30, 2019

Presentations and documents can be a useful way to talk about topics of your interest and share your knowledge and opinion with your online community. Complex ideas can be broken down by sharing the whitepapers, case studies, conference presentations as well as playboo...

February 4, 2019

Looking behind the scenes of the brands that achieve the greatest success on the internet, it becomes apparent that many of them share something in common: they treat marketing as a service.

The next step in marketing

Marketing has historically been about communicating m...

January 29, 2019

Here’s how to write a job description that will attract the right candidates.

“Focus on the journey, not the destination. Joy is found not in finishing an activity but in doing it.”

– Greg Anderson

Why Focus on Activities?

People are hired to perform value-adding activitie...

January 22, 2019

A shock in Advertising Land this week. The Best A Man Can Get was for 30 years one of the best tag lines a brand can get. This week P&G giant Gillette launched "The best men can be" campaign. 

"Our tagline needs to continue to inspire us all to be better every day,...

October 18, 2018

A whopping 4.2 billion internet users in October 2018. That's 55% of the world population (newborns included)! And 5.1 billion mobile phone users. That's 67% of the world population. Time to celebrate our lives of swipes and likes?

I wonder if we have lost out on the ve...

March 26, 2018

Fake news, seamless product placement, media scandals, manipulation, greenwashing... Almost half of the people around the globe don't trust businesses (source: Edelman Trust Barometer 2018). Brands clearly need to re-evaluate their messaging strategies if they are to r...