Steven PiessensOct 27, 20205 minHow to tell a great story (incl. 5 brilliant examples)Get a better understanding of storytelling in marketing, learn why superheroes wear capes, and some brilliant examples will inspire you.
Steven PiessensSep 15, 20202 minWhat's the purpose of purpose-driven business declarations?Purpose doesn't always mean saving the world.
Steven PiessensJun 16, 20203 minSuccess is not measured by sales. It’s measured by people you impact.Myth 1: Never put a cartoon on a book cover. Eight years ago, I wrote a book on how to become an opinion former. At that time, I was...
Steven PiessensApr 17, 20203 minTake your time.In less than a year, the world looks a different place. Take time to improve your business, your life at work and at home.
Steven PiessensJan 27, 20203 minWhat to believe? Brand authenticity first.Fake news, seamless product placement, media scandals, manipulation, greenwashing... Almost half of the people around the globe don't trust