Get a better understanding of storytelling in marketing, learn why superheroes wear capes, and some brilliant examples will inspire you.

Purpose doesn't always mean saving the world.

Myth 1: Never put a cartoon on a book cover. Eight years ago, I wrote a book on how to become an opinion former. At that time, I was...

In less than a year, the world looks a different place. Take time to improve your business, your life at work and at home.

Fake news, seamless product placement, media scandals, manipulation, greenwashing... Almost half of the people around the globe don't trust