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  • Writer's pictureSteven Piessens

Inbound marketing - a beginners guide

Updated: Oct 1, 2020

Inbound marketing is no longer the marketer's playground. It should be in your toolbox too. Unfortunately, a lot of professionals still don't know what inbound means. Our friends of Wix wrote an excellent beginners guide:

What Is Inbound Marketing? A Complete Guide by Wix.

If you only have 30 seconds:

At its core, inbound marketing allows your business to attract and engage with customers in a way that builds trust and delivers value. It's a customer-centric strategy designed to deepen a customer's relationship with your company over time.

You achieve this relationship-building through a variety of digital tactics. Examples include search engine optimisation (SEO), video tutorials and webinars, podcasts, and social media posts.

If the content you provide benefits to the customer, they'll be motivated to buy because they are already deriving value from their initial engagements with your organisation.

Do you want to learn more about inbound marketing?

These are two great free online courses from Google and Hubspot:

Google Academy

Hubspot Academy

Inbound marketing for B2B companies?

Oratore Consulting is implementing an inbound marketing strategy and tactics to a variety of businesses and industries:

  • Law firm

  • Construction company

  • Recruitment business

  • Non-profit organisation

  • Startup in the sharing economy

  • ...

Inbound marketing is not a should-have, but a must-have in modern businesses, especially in times when digitisation of our society is speeding up.

Get in touch if you want to learn more about the why, what and how.

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