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No one wants to hear about your commitment to gender equality if your executives are all male.

September 23, 2019

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New Ways of Discovering and Applying Customer Insights

April 4, 2017

"In times gone by, customer experience consisted of static, one-dimensional encounters. Now, thanks to big data and related organisational innovation, customer experiences are rich interchanges between customers and the organisations with which they choose to do business."

 

Download the white paper here.

 

"The benefits of data-driven CX are wide-ranging. The most often-cited benefit among executives is having a greater ability to target and optimise for specific customers (57%), as well as achieving consistency across various channels. A majority, 51%, also credit data-driven CX with delivering greater context across the various channels, and close to half also cite an enhanced ability to predict customer requirements. A substantial portion of executives, 41%, say insights from data analytics enable them to coordinate treatments, tactics and others across limited touch points, generally in batch and outbound campaigns."

 

Source: Copyright © SAS Institute Inc.

 

 

 

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